Web 2.0 applies to business model as well as technology. For an example, the famous companies such as Apple and Microsoft are hiring lots of people and also they need to invest lots of money in production area. Web 2.0 companies such as Twitter and Facebook have lightweight model and effective scalability.
According O’Reilly (2005). While high value B2B connections like Amazon and other retail partners using SOAP stack. Also Amazon reports that 95% of the usage was lightweight REST service. However, these Web 2.0 models are low risk of cost and good at ROI and faster development. There were few aspects of using these kinds of methods.
Scale with demand
For business have to designed to start small and scale with demand like human resource, technology and revenue models. Also Era driven by network effects
The key point of success model was that, Web 2.0 applications allows customer to plug softwares into individual web-sites and share the datas using SOAP or XML.
Its suitable for firms and Web 2.0 applications, because they might not be good at about softwares in every area. So outsource is the best solution of keeping the product in quality and reduce the cost. Especially in world wide firms.
Every companies main purpose was gain revenue. So that there were few revenue models such as subscription, premium services, sponsorship advertising and produce likening.
This web-site was a good example of lightweight models. This is a hosted blogging platform which is based on the open source WordPress platform. Although, this platform allows to user to sign up and create their own blog. As a purpose of this platform, they gives users to easily create and manage their own blogs. So that is a simple, basic architecture and technologies. Also this platform facilitate syndication of content and simple interface that support end-users and developers as well. From that features they provides end-users with services like tagging, content editor for blogging and CMS functions.
Although, this platform provides more widgets, which enables to apply more functions in users blogs. Eventhough, they have great feature called as RSS Feed, which gives access to the content. Besides, this blog is a simple architecture enables easily restructuring it and adding more technologies. Also they offered free of charge for this blog and lower cost for more advance features.
More over, its easy to hack because of simple architecture. Through hacking, personal information could be leaked. That’s the major issuer for this platform. So that, WordPress has to make an effort to prevent this big issue as well as develop convenient and easy service to users and developers.
O’Reilly., T. (2005). What is the web 2.0. Retrieved from Oreilly.com by 6th of May, 2012
Rss Retrieved from rss.com by 6th of May, 2012
Widget Retrieved from widget.com by 7th of May, 2012
WordPress Retrieved by wordpress.com by 7th of May, 2012