Category Archives: Harnessing Intelligence

Harnessing Collective Intelligence

The network users who changed their habits because of the web 2.0 emerged in the new era. Even  they provided more valuable informations to others rather than simply surf the internet. This idea is a one of the concept of web 2.0, which is called as harnessing collective intelligence.

Although, web 2.0 gives users to add, remove or modify the content better than other traditional web pages who are designed by one or more editors.

According to Tim., 2005. The principle behind the success of the giants born in the web 1.0 era who have survived to lead the web 2.0 era appears to be this, that they have embraced the power of the web to harness collective intelligence.

One of the good example of harnessing collective intelligence was Wikipedia. Before people start to use web 2.0, they achieved their knowledge from textbooks and magazines. The result of that, the information is not sharing with each others. But wikipedia allows users to add and modify their thoughts which users can build up a strong content in the wikipedia. As a result of that, wikipedia grows rapidly.

Anyhow, there was a huge disadvantage in wikipedia, which is an information could be unreliable. Because everyone able to add, modify and delete the content in wikipedia. Although, the people who editing the content are not in professional background. So they do not have much education regards the topic. Anyway they are able to do anything such as posting or editing the content which is not exactly a relevant information. But lots of users are easily believe these news.

As a result of harnessing collective intelligence, user able to find the information over the internet. But the most problem is the information which is found from the internet is not relevant to their purpose. So user has to choose journal article or some preferred database for their purpose.


O’Reilly, T. 2005 September 30. “What is web 2.0″. Retrieved from

O’Reilly, T. 2006 November 10. ” Harnessing Collective Intelligence”. Retrieved from


Posted by on March 11, 2012 in Harnessing Intelligence