Monthly Archives: March 2012

Rich user Experience

Rich user experience are combination of multimedia content and Graphical User Interface style. Although, value of creating a web based software that works and gives user a similar experience to a computer based software program which is growing in the Web 2.0 paradigm. This type of experience called as AJAX, which is a collection of technologies that used together to create a rich user experience.

However, AJAX is a result of many Web 2.0 values, which are combining standards through Cascading Style Sheer (CSS), Extensible Markup Language (HTML), eXtensible Hyper Text Markup Language (XHTML) and JavaScript to bring it all together in a final form. These technologies are based upon the idea of semantic markup, which is the standardisation of web languages and helpful to use through functionally and visually.

According to INB(N)347 2012 Week 5 slides, rich user experience gives user to engage and interact with the website. There are few best practices to do.,

*  Combination of desktop and online experiences

Desktop experience includes high level of interaction and engagement of users, high performance. Other one is network experience such as freedom in platform and better involve.

*  Simplicity and usability first

User expects easy to use interface rather than using a complex interface or fast technology. For an example user able to use Google Docs rather than installing Microsoft Office software.

*  Finding over structure, addressability of content and personalisation

User need to find the content by searching and get the information quickly. Also Web 2.0 user experience goes deeper than the surface of the interface.


Flicker is a web service, which started in 2004 with an easy to use the interface and sharing photos to interact with social network. This service used by bloggers as a photo collection. In another words, photo gallery or photo database. The Flicker tools came from a project called “Game NeverEnding”, which was an online multiplayer game.

The favourite tool was tag button. Tag is the use of user-generated key words or tags. That helps to find images through topical search or linking a subject matter to across the Flicker community of photographs.

Another tool was tag clouds. Flicker is the first site to implement tag clouds. Also tag clouds are weight lists, which means the content and use of a tag by the signification through an increased font size .

Flicker is an example of what people call folksonomy. However, tagging and folksonomy are main principle to Web 2.0 in its value for user driven added value.

This video gives a better understanding of how to use the flickr.


Create a Tag Cloud. Retrieved from

Flickr Information Blog. Retrieved from

Flickr Related Tag Browser. Retrieved from

Flickr Tool.s Retrieved from



Posted by on March 29, 2012 in Rich user



Innovation in Assembly

Innovation in Assembly is a method of using a platform through gathering sources from the multiple services and transforming that gathered sources into one platform service. As a result of this services, users are getting attract to the services and start to access these services.

What is a platform?.. According to the Musser., John, 2007., Platform is a system, which can be programmed by programmers and developed by outside developers. Also he mentioned, if you able to program it, that would be a platform as well and if can’t then it’s not.

What is a API..? According to the Ross., Dave, API stands for An Application Programming Interface. Basically its a web tool. Also it’s a set of programming instructions and standards for connecting a based software. Although, a software company release their own API to the public, other companies or developers able to design some tools or products, which are powered by its service.

Apart from that, API is software to software interface which means applications to application talk each other without any user input or knowledge. Also, API resembles Software as a Service which is called as Saas. That means developers who develops software do not need to start from scratch every time when they write a program. Also,they can use instead of creating one core application which tries to do everything such as messaging, chatting. Even though, same software able contract out specific responsibilities to remote that software that does it better.

Moreover, there are more common platforms on the world wide web. There are, Web services APIs, Amazon web services API including EC2 and S3, web services protocols such as REST and SOAP, Social network APIs such as Facebook API, YouTube API, Twitter API, Google API/ Map API.

YouTube API

Youtube is the world largest live video sharing website and created by three former Paypal employees in 2005. The main purpose of this web site are user can upload, share and view videos. So YouTube API’s and tools gives a YouTube experience to the device, application or web page.

Player API, which gives to control the YouTube player using ActionScript or JavaScript and also gives user to use embedded player or chromeless player. Although, embedded player is normal one. But chromeless player is using by web programmer who wants design their own player.

Data API allows a program to perform lots of the operation which are on the YouTube website. Also this program can give permission the user to create, upload videos or modify the playlists. Apart from that, Data API is for developers who wants to do programming in several languages. Also this might be helpful for applications or sites that wants a deeper integration with YouTube. The integration could be a web application, device or desktop application to bring the YouTube experience to a new platform. The advantages are user able to access the video and user information which is stored in YouTube and existing information such as commenting on videos.

Following the video give a brief intro of YouTube


Musser., J.2007 September 19. “What is a platform”. Retrieved from

Ross., D. “How to Leverage an API for Conferencing”. Retrieved from

API overview guide. Retrieved from

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Posted by on March 20, 2012 in Innovation Assembly



Data Is the Next “Intel Inside”

In early age, Web 1.0 and internet has extended people’s view for data. because the data is very important to them such as research and students subjects. After Web 2.0 era came, the data has been increased and changed a lot. In addition, the website includes data, which provides usage or intelligent interaction. Also, the web 2.0 has changed the way people and organisations manipulate and search for the information. Data has been available and shared through a large variety of websites from online services such as social networks to online banking.

Most of the data carrying sensitively, which can compromise millions of people and others are relies on its data to operate and survive such as Google’s web services, Wikipedia’s database, Youtube’s database of video library, eBay’s database of sellers and products, Amazon’s database of products and MapQuest’s map databases.

There are some core rule for data of Web 2.0, which are,

     * Enhance the core data  – Requires data to be used as aggregated way and more comprehensive structure.                      Eg. tags and ratings.

    * unique data source – Web 2.0 need to unique data source which becomes more competitive. For an example. Navteq (digital mapping data) spent US $ 700 million data set. After that Google bought that data from Navteq.

 *  Let them to control their own data  –  User has to have an authorisation to edit or upload their own data. Also website need to make some rules and regulations to protect their customers.

Google Analytics

“Google Analytics” would be a good example to show that how important the data inside is for Web 2.0 application. The basic function of Google Analytics is the ‘ data monitoring’. Also, this software allows users who created their own blogs or websites to see the number of traffic that they are getting to their site and how users can enhance their visitor experience.

However, this free data monitoring software is specially for marketing companies. Because this tool allows companies to see if their brand of advertising is being effective from drawing in customers. Also, this software has showed how data collect and show that data to customer using in a yearly timeline view. More over, the user can enter specific types of data and compile that data into a graph or chart by using different filters.

Apart from that, currently this software is using by large social network such as twitter, youtube and wordpress. Because its a free of charge software to use it and made by Google company.

This is a video of Tom Leung describes how to implement a variety of testing scenarios using Websire Optimizer.


O’Reilly, T. 2005. What is web 2.0. Retrieved by

O’Reilly, T. 2007. Data is the Intel. Retrieved by

Wikipedia web 2.0 Retrieved by


Posted by on March 13, 2012 in Next Intel



Harnessing Collective Intelligence

The network users who changed their habits because of the web 2.0 emerged in the new era. Even  they provided more valuable informations to others rather than simply surf the internet. This idea is a one of the concept of web 2.0, which is called as harnessing collective intelligence.

Although, web 2.0 gives users to add, remove or modify the content better than other traditional web pages who are designed by one or more editors.

According to Tim., 2005. The principle behind the success of the giants born in the web 1.0 era who have survived to lead the web 2.0 era appears to be this, that they have embraced the power of the web to harness collective intelligence.

One of the good example of harnessing collective intelligence was Wikipedia. Before people start to use web 2.0, they achieved their knowledge from textbooks and magazines. The result of that, the information is not sharing with each others. But wikipedia allows users to add and modify their thoughts which users can build up a strong content in the wikipedia. As a result of that, wikipedia grows rapidly.

Anyhow, there was a huge disadvantage in wikipedia, which is an information could be unreliable. Because everyone able to add, modify and delete the content in wikipedia. Although, the people who editing the content are not in professional background. So they do not have much education regards the topic. Anyway they are able to do anything such as posting or editing the content which is not exactly a relevant information. But lots of users are easily believe these news.

As a result of harnessing collective intelligence, user able to find the information over the internet. But the most problem is the information which is found from the internet is not relevant to their purpose. So user has to choose journal article or some preferred database for their purpose.


O’Reilly, T. 2005 September 30. “What is web 2.0″. Retrieved from

O’Reilly, T. 2006 November 10. ” Harnessing Collective Intelligence”. Retrieved from


Posted by on March 11, 2012 in Harnessing Intelligence



Briefly introduction about Web 2.0

This is the first blog post in this wordpress blog. At first I would like describe a brief induction of Web 2.0. Then, I would give some of the tools that are using in Web 2.0

What is Web 2.0..?

There are so many definition will come up when you search on the internet but as simply its described as a World Wide Web. Furthermore web 2.0 are focusing on collaborating and online sharing information to the people. However, This short video clip gives you a simple idea about Web 2.0.


Web 2.0 Tools

The major advantage was free of charge. As a result of this, users able to use these tools without paying. How ever, there are few web 2.0 tools are becoming famous such as social networking, podcasting, picture sharing. In my point of view ,the people who are used web 2.0 tools able to express their thoughts and ideas in a proper way. Also user can display or download any type of video up to eight different languages.

There are few examples of web 2.0 tools.


Social Network

This video gives you a simple idea.



“Blog” is an abbreviated version of “weblog“, which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other Web sites, usually presented as a list of entries in reverse chronological order.

However, the following video gives you brief idea about blogs.


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Posted by on March 10, 2012 in Induction of Web 2.0


Welcome to my blog

I’m a undergraduate student. This is my second semester in QUT. My point of view, sharing our ideas and connecting people are the two major components of this subject.

Creating like this blog would be helpful to improve our knowledge and encourage to share our ideas with class mates and other people. Also we are able to create an own digital identity on the internet.

How ever, In the coming weeks I will be discussing in my blog the impact of Web 2.0 applications and the changes they are bringing about.

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Posted by on March 7, 2012 in Welcome